SanDisk 400GB microSD Launches
In 2018 SanDisk launched the 400GB microSD card, first the Ultra model and a few months after the Extreme model. FK3 was the agency responsible for creating the communication materials for the social media channels.
For the first launch, 400GB SanDisk Ultra microSD, we created an aspirational commercial video to show the usage of the card across different devices or users. I was involved in story-board development.
As part of the project, I also designed the final packshot animation for the video and the credits including the look and feel for these visuals.
For the second launch, 400GB SanDisk Extreme microSD, my role was art direction and design of the graphic materials.
I created a visual aesthetic for the communication pieces. The result is engaging, effective look and feel with impact. We went into the studio to record the scenes for the presentation video, and we did a photo shoot for the social media assets. I was responsible for the video editing and the artwork for the visual posts, including motion graphics, and photo editing.
- Social Media
- Art Director
- FK3, London