SanDisk 400GB microSD Launches

SanDisk released two versions of its 400GB microSD card: the Ultra and Extreme models. FK3 was the agency responsible for creating social media promotional materials.

For the launch of the 400GB SanDisk Ultra microSD, a commercial video was created showcasing the card’s use across various devices and by different users. I was involved in the entire production process, from storyboarding to post-production, and designed the packshot animation and credits.

As art director for the second launch, the 400GB SanDisk Extreme microSD, I developed and executed the campaign’s visual concept. We collaborated with a production company to film scenes for the presentation video and the photography for social assets. I also led and conducted video editing, artwork for visual posts, motion graphics, and photo retouching. The campaign successfully created an engaging and impactful appearance for the product launch.

 

 

Discipline

  • Video
  • Motion
  • Social Media

Role

  • Art Director
  • Designer

Agency

  • FK3, London