SanDisk 400GB microSD Launches

SanDisk released two versions of their 400GB microSD card in 2018 – the Ultra and Extreme models. FK3 was the agency responsible for creating promotional materials for social media.

For the launch of the 400GB SanDisk Ultra microSD, a commercial video was created showcasing the card’s use across various devices and by different users. I was involved in the entire production process, from storyboarding to post-production, and designed the packshot animation and credits.

As lead designer for the second launch, the 400GB SanDisk Extreme microSD, I developed the visual concept for the campaign and directed the art direction. We recorded scenes for the presentation video and did a photo shoot for social media assets. I also handled video editing, artwork for visual posts, motion graphics, and photo retouching. The campaign has successfully created an engaging and impactful appearance for the product launch.