SanDisk 400GB microSD Launches
SanDisk released two versions of its 400GB microSD card: the Ultra and Extreme models. FK3 was the agency responsible for creating social media promotional materials.
For the launch of the 400GB SanDisk Ultra microSD, a commercial video was created showcasing the card’s use across various devices and by different users. I was involved in the entire production process, from storyboarding to post-production, and designed the packshot animation and credits.
As art director for the second launch, the 400GB SanDisk Extreme microSD, I developed and executed the campaign’s visual concept. We collaborated with a production company to film scenes for the presentation video and the photography for social assets. I also led and conducted video editing, artwork for visual posts, motion graphics, and photo retouching. The campaign successfully created an engaging and impactful appearance for the product launch.
Discipline
- Video
- Motion
- Social Media
Role
- Art Director
- Designer
Agency
- FK3, London
400GB SanDisk Ultra microSD Card Assets
400GB SanDisk Extreme microSD Card Assets